6 Ways to Make Your Social Media Profile Appealing to Employers


Marketing Manager

Social Media can be a powerful self-promotional tool. Recruiters tune into sites like Facebook and LinkedIn to seek out their next hire. According to a study by the Society for Human Resource Management (SHRM), 65% of employers have made hires through social media sites. In fact,  93% of hiring managers admit that they do some internet digging and look up candidates on social media. You should be aware of how you look on social media sites. Here are 6 tips on how to optimize your profile.

  1. Have a complete and relevant profile. If you are using LinkedIn, make sure your profile is complete and includes complete employment history, education and any skills related to a job. Listing your workplace on Facebook, Twitter and Instagram is also a great idea as it shows pride for your workplace and profession.
  2. Keep it professional! Don’t post things on social media that you would not want everyone to see or know about you. A positive social media presence can help you stand out from others.
  3. Join career-relevant groups. Social media is full of various groups that can pair you with like-minded job seekers and offer industry-specific insights. It also shows that you are engaged in your field.
  4. Update your profile frequently. If you change jobs or get a promotion, highlights those key points in your profile.
  5. Provide a clear link to your email address. If a potential company wants to connect with you about a job opportunity, make sure it is easy for them to contact you.
  6. Have a professional headshot. Having a decent headshot is key to engaging the right company. You want to look professional and well put together.


The Panther Group
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